Systems and methods for enhanced video encoding

ABSTRACT

Systems, methods, and non-transitory computer-readable media receive a source video having a source file size. A bit rate at which to encode the source video is determined. The source video is encoded at the determined bit rate to produce an encoded video having a file size less than the source file size. A video quality metric for the encoded video is determined. Whether or not the video quality metric for the encoded video is within an allowable deviation from a target quality metric is determined. The source video is encoded at another determined bit rate when the video quality metric for the encoded video is outside the allowable deviation from the target quality metric. Determining the bit rate and encoding the source video at the determined bit rate can repeat iteratively until the video quality metric for the encoded video is within the allowable deviation from the target quality metric.

FIELD OF THE INVENTION

The present technology relates to the field of multimedia processing.More particularly, the present technology provides techniques for anenhanced video encoding process.

BACKGROUND

Today, people have many options available to view, create, edit, orotherwise access multimedia content, such as images, audio, and video.In addition to traditional cameras, sound recorders, and videorecorders, many mobile devices, such as smartphones, have the capabilityto take pictures, record audio, and capture video. In one example, amobile device can include a camera and video capturing software thatenables the user to record or capture videos using the camera includedwith the mobile device. The videos can be stored at the mobile deviceand accessed at a later time. In another example, the user can alreadyhave access to a video that he or she previously downloaded or otherwiseacquired. In some cases, an internet social networking service canprovide users with the ability to share multimedia content, includingvideos. Members of the multimedia-sharing social networking service canupload their videos to the multimedia-sharing social networking service.

In some cases, the videos or other multimedia content can be stored atthe social networking service. For example, the social networkingservice can provide resources to store the videos or other multimediacontent. However, as the amount of stored videos or other multimediacontent increases, the amount of resources available to the socialnetworking service decreases.

SUMMARY

To allow for realization of optimization objectives of a socialnetworking system, embodiments of the invention include systems,methods, and computer readable media configured to provide enhancedvideo encoding compatible with the social networking system. In oneembodiment, a source video having a source video file size is receivedby a computer system. A bit rate at which to encode the source video isdetermined. The source video is encoded at the determined bit rate toproduce an encoded video that has a file size less than the source videofile size. A video quality metric for the encoded video is determined.Whether or not the video quality metric for the encoded video is withinan allowable deviation from a target quality metric is determined. Thesource video is encoded at another determined bit rate when the videoquality metric for the encoded video is outside the allowable deviationfrom the target quality metric.

In one embodiment, encoding the source video at the other determined bitrate is performed iteratively until the video quality metric for theencoded video is determined to be within the allowable deviation fromthe target quality metric.

In one embodiment, the video quality metric for the encoded video isdetermined to be outside the allowable deviation when the video qualitymetric is substantially greater than the target quality metric. Theother determined bit rate is selected to be lower than the bit rate atwhich the source video was encoded in a previous iteration.

In one embodiment, the video quality metric for the encoded video isdetermined to be outside the allowable deviation when the video qualitymetric is substantially less than the target quality metric. The otherdetermined bit rate is selected to be higher than the bit rate at whichthe source video was encoded in a previous iteration.

In one embodiment, the video quality metric for the encoded videocorresponds to at least one of a structural similarity (SSIM) index, amulti-scale structural similarity (MS-SSIM) index, or a peaksignal-to-noise ratio (P SNR).

In one embodiment, the target quality metric corresponds to a structuralsimilarity (SSIM) index of 0.975.

In one embodiment, determining the bit rate further comprises selectingthe bit rate using, at least in part, a root finding algorithm.

In one embodiment, the root finding algorithm corresponds to at leastone of Brent's method, Newton's method, a bisection method, a secantmethod, an interpolation method, or a combination thereof.

In one embodiment, the encoded video is stored when the video qualitymetric for the encoded video is within the allowable deviation from thetarget quality metric.

In one embodiment, access to the encoded video is provided in responseto a media request.

In one embodiment, the source video is removed subsequent to the encodedvideo being stored.

In one embodiment, the determined bit rate at which to encode the sourcevideo is determined based on historical data.

In one embodiment, an original video is received prior to receiving thesource video. A first-pass encoding process is applied to the originalvideo to produce the source video having the source video file size.

In one embodiment, data about the original video is obtained during thefirst-pass encoding process.

In one embodiment, applying the first-pass encoding process to theoriginal video includes encoding the original video at a first-pass bitrate to produce the source video having the source video file size.

In one embodiment, the determined bit rate at which to encode the sourcevideo is determined based on the first-pass bit rate.

In one embodiment, the computer system is associated with a socialnetworking service.

In one embodiment, the source video is received from an accountassociated with the social networking service.

Many other features and embodiments of the invention will be apparentfrom the accompanying drawings and from the following detaileddescription.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates an example multimedia content module configured toprocess or otherwise handle multimedia content, according to anembodiment of the present disclosure.

FIG. 2 illustrates an example video content module shown in FIG. 1,according to an embodiment of the present disclosure.

FIG. 3 illustrates an example video processing module shown in FIG. 2,according to an embodiment of the present disclosure.

FIG. 4 illustrates an example method for iteratively encoding a video,according to an embodiment of the present disclosure.

FIG. 5 illustrates an example parameter selection module shown in FIG.3, according to an embodiment of the present disclosure.

FIG. 6 illustrates an example method for iteratively encoding a video,according to an embodiment of the present disclosure.

FIG. 7 illustrates an example data plot showing a relationship between avideo quality metric of an example video and a file size or bit rate ofthe example video.

FIG. 8 illustrates an example video processing module, as shown in FIG.2, configured to utilize historical data, according to an embodiment ofthe present disclosure.

FIG. 9 illustrates an example method for enhanced video encoding,according to an embodiment of the present disclosure.

FIG. 10 illustrates a network diagram of an example system that can beutilized in various embodiments for enhanced video encoding, accordingto an embodiment of the present disclosure.

FIG. 11 illustrates an example of a computer system that can be used toimplement one or more of the embodiments described herein, according toan embodiment of the present disclosure.

The figures depict various embodiments of the disclosed technology forpurposes of illustration only, wherein the figures use like referencenumerals to identify like elements. One skilled in the art will readilyrecognize from the following discussion that alternative embodiments ofthe structures and methods illustrated in the figures can be employedwithout departing from the principles of the disclosed technologydescribed herein.

DETAILED DESCRIPTION

Enhanced Video Encoding

Often times people can create, edit, view, access, or otherwise utilizemultimedia content, such as video content. In some cases, multimediacontent can be stored and utilized in an electronic or digital format.For example, multimedia content can be stored as a data file that isplayable or otherwise accessible by one or more computer systems. Themultimedia data file (multimedia file) can be stored at one or more datastores to be accessed or otherwise used at a subsequent time. The storedmultimedia file can use an amount of space (e.g., hard disk space) onthe one or more data stores at which it is stored. In some instances,the contents of a multimedia file can affect a file size of themultimedia file. In one example, a higher quality video (e.g., withhigher resolution, with better audio, etc.) can take up more space thana relatively lower quality video. In another example, a longer video(e.g., playback length) can use up more space than a shorter video. Itfollows that as the number and/or quality of video files increase, thespace required to store the video files can also increase.

In some embodiments, a video multimedia file (video file or video) canbe encoded in one or more encoding processes. In general, a videoencoding process can refer to a process in which a given video isorganized, prepared, and/or modified in accordance with givenspecifications (e.g., properties, settings, parameters, etc.).Sometimes, encoding the video can convert the video from one format toanother format, or from one set of specifications to another set ofspecifications. This can allow the video (or an encoded version of thevideo) to be compatible with different devices and systems. Moreover, insome cases, encoding the video can reduce the amount of space requiredto store the video. As such, the process of encoding videos can enablethe videos to be accessible by various devices and/or systems as well asreduce the file sizes of the videos.

In one example, a video can be encoded at a particular bit rate. Ingeneral, a bit rate of a video can indicate a quantity of data used torepresent the video. It follows that a bit rate at which a video isencoded can indicate the quantity of data used to represent the encodedvideo. When more data is used to encode a video (e.g., when the video isencoded at a higher bit rate), the quality of the video can increase butthe file size of the video increases as well. Conversely, when less datais used to encode the video (e.g., when the video is encoded at a lowerbit rate), the file size of the video decreases but the quality of thevideo can decrease as well. Therefore, videos that have better qualitycan cost more space to store, but videos that require less space canhave poorer quality.

Various embodiments of the present disclosure can, for a given video tobe encoded, produce an encoded video that has a lesser file size thanprior to being encoded, while also substantially maintaining the qualityof the video. Various embodiments of the present disclosure can providean enhanced video encoding process that produces a compressed videobased on the given video, without having to significantly reduce thequality of the compressed video.

FIG. 1 illustrates an example multimedia content module 102 configuredto process or otherwise handle multimedia content, according to anembodiment of the present disclosure. Multimedia content can include,but is not limited to, images, audio, video, and/or any combinationthereof. The example multimedia content module 102 can comprise a videocontent module 104, an audio content module 106, and an image contentmodule 108. The components shown in this figure and all figures hereinare exemplary only, and other implementations may include additional,fewer, integrated, or different components. Some components may not beshown so as not to obscure relevant details.

The video content module 104 can, for example, be configured to processor otherwise handle video content that is received or acquired by themultimedia content module 102. Similarly, the audio content module 106can be configured to process or otherwise handle audio content, and theimage content module 106 can be configured to process or otherwisehandle image content.

In some embodiments, when the multimedia content module 102 receives oracquires a video, the video can be directed or relayed to the videocontent module 104. When the multimedia content module 102 receives anaudio, the audio can be directed to the audio content module 106.Likewise, when an image is received, the image can be directed to theimage content module 108 to be processed or otherwise handled.

In some embodiments, the multimedia content module 102 can be associatedwith a social networking service, provider, and/or system. In oneexample, the multimedia content module 102 can work in conjunction withone or more computer systems of the social networking service. Inanother example, the multimedia content module 102 can be incorporatedwithin the one or more computer systems of the social networkingservice. The multimedia content module 102 in relation to the socialnetworking service will be discussed in more detail below.

FIG. 2 illustrates an example video content module 202, as shown in FIG.1 (e.g., video content module 104), according to an embodiment of thepresent disclosure. The example video content module 202 can comprise avideo processing module 204 and a video content data store 206. Thevideo processing module 204 can, for example, process, access, modify,or otherwise handle a given video. The video content data store 206 canstore video content, such as one or more videos (i.e., video files).

In some embodiments, the video processing module 204 can be coupled orcommunicatively connected to the video content data store 206. This canenable the video processing module 204 and the video content data store206 to communicate with each other. In some cases, the video processingmodule 204 can access one or more videos that are stored at the videocontent data store 206. Furthermore, in some instances, the videoprocessing module 204 can provide one or more videos to be stored at thevideo content data store 206. For example, when a given video has beenmodified by the video processing module 204, resulting in a modifiedvideo (e.g., a modified copy of the video), the modified video can bestored at the video content data store 206.

In some cases, the video content data store 206 can be configured tostore multiple versions (e.g., copies) of a given video as well as tostore information about how the multiple versions of the given video arerelated. For example, the video content data store 206 can store anoriginal version of a given video (e.g., an original video), a versionof the given video that has been encoded at a particular bit rate,another version of the given video that has been encoded at a differentbit rate, and so forth. The video content data store 206 can also hold,for example, information indicating that the two latter videos arederived from the given video.

FIG. 3 illustrates an example video processing module 302, as shown inFIG. 2 (e.g., video processing module 204), according to an embodimentof the present disclosure. The example video processing module 302 cancomprise a video encoding module 304, a parameter selection module 306,and a video quality metric determination module 308. As shown in FIG. 3,the video encoding module 304, the parameter selection module 306, andthe video quality metric determination module 308 can be configured tobe capable of communicating with one another.

In some embodiments, the video encoding module 304 can be configured tofacilitate applying or performing an encoding process with respect to agiven video. For example, the video encoding module 304 can be utilizedto encode the given video at a certain bit rate. In some cases, the bitrate at which to encode the given video can be determined or selected bythe parameter selection module 306. The parameter selection module 306will be discussed in more detail below.

In one example, the determined or selected bit rate can correspond to anaverage bit rate for a video to be encoded in a variable bit rateencoding process. In a variable bit rate encoding process, a video canbe encoded with different bit rates at different portions of the video.As such, during variable bit rate encoding, a video encoder (e.g., videoencoding module 304) can use more data to represent portions of thevideo that have more detail and use less data to represent videoportions that have less detail. In contrast, the process of encoding avideo using one bit rate throughout the entirety of the video can bereferred to as constant bit rate encoding. Compared to constant bit rateencoding, variable bit rate encoding can more efficiently allocate dataused to represent the video. Referring back to the example, the videoencoding module 304 can receive the determined or selected bit rate(e.g., average bit rate) and attempt to “intelligently” allocate data torepresent various portions of the video while still maintaining thedetermined or selected bit rate (e.g., average bit rate) for the video.In other words, encoding a video at a selected bit rate can compriseperforming a variable bit rate encoding process with respect to thevideo such that the data used to represent portions of the video isappropriately distributed while the resulting average bit rate for theencoded video still matches the selected bit rate.

The video quality metric determination module 308 can be configured todetermine or calculate a video quality metric. In general, the videoquality metric can be used to measure a level of similarity (e.g., pixelsimilarity, perceived visual similarity, frame-by-frame image qualitysimilarity, etc.) between two (or more) videos. For example, given afirst video and a second video, the quality metric can be used todetermine how similar the second video is to the first video. If thequality metric for the second video (relative to the first video) ishigher, then the second video is likely more similar to the first video.Conversely, if the quality metric for the second video (relative to thefirst video) is lower, then the second video is likely less similar tothe first video.

In some instances, the quality metric can include, but is not limitedto, at least one of a structural similarity (SSIM) index, a multi-scalestructural similarity (MS-SSIM) index, or a peak signal-to-noise ratio(P SNR), etc. A person having ordinary skill in the art would recognizethat various other metrics, evaluation methods, and/or approaches fordetermining similarity between two videos can be implemented withvarious embodiments of the present disclosure.

As discussed above, various embodiments of the present disclosure canprovide for enhanced video encoding. In particular, various embodimentsof the present disclosure can provide an iterative video encodingprocess. In one example, a source video (i.e., input video) is receivedor otherwise acquired. A video encoding process using a selected bitrate can be applied, by the video encoding module 304, to the sourcevideo to produce an encoded video. The bit rate can be selected ordetermined, by the parameter selection module 306. In some cases, thebit rate can be selected such that, subsequent to being encoded at theselected bit rate, the encoded video will have a smaller file size thanthat of the source video.

Continuing with the previous example, the quality metric for the encodedvideo (relative to the source video) can be determined or calculated bythe video quality metric determination module 308. If the quality metricfor the encoded video (relative to the source video) is sufficientlyhigh, then the encoded video can be considered to be sufficientlysimilar to the source video, even though the encoded video has a lesserfile size than the source video. If, however, the quality metric for theencoded video is not sufficiently high, then the encoded video can beconsidered not sufficiently similar to the source video. In this case, ahigher bit rate can be selected by the parameter selection module 306and the source video can be encoded again by the video encoding module304 using the higher bit rate. Moreover, in some embodiments, if thequality metric for the encoded video is higher than what is specified asbeing sufficient, then a lower bit rate can be selected and the sourcevideo can be encoded again at the lower bit rate (in order to reduce thevideo file size). This process of selecting a bit rate and encoding thevideo at the selected bit rate can repeat itself (e.g., iteratively)until an encoded video having a desire quality metric (and a desiredfile size) is produced.

In some embodiments, the video encoding module 304 can be configured toperform a first-pass encoding process 310 and at least one additionalencoding process(es) 312. When a video is initially received or acquiredby the video processing module 302 (e.g., via the video content module202, via the multimedia content module 102, etc.), the video encodingmodule 304 can apply or perform the first-pass encoding process 310 tothe initially received or acquired video (i.e., original video). Thefirst-pass encoding process 310 can encode the original video at afirst-pass bit rate. In some instances, the first-pass bit rate can havea default value. For example, a first-pass bit rate can have a value of120%, 150%, etc., relative to the original video.

During the first-pass encoding process 310, the video encoding module304 can analyze the original video and make decisions about how to usedata to represent the original video. In other words, during thefirst-pass encoding process 310, the video encoding module 304 can makedecisions (sometimes dynamically) about where to spend bits for encodingthe original video. In one example, if a first portion (e.g., frame, setof frames, etc.) of the original video is a solid background, such as ifthe video has a black background for a few seconds, then the videoencoding module 304 can decide not to use a lot of data (e.g., candecide not to waste too many bits) to represent the solid background.If, however, a second portion of the video has substantive detail (e.g.,has one or more subject matters, objects of interest, etc.), then thevideo encoding module 304 can decide to use more data to represent thissecond portion of the video.

During the first-pass encoding process 310, the video encoding module304 (or video processing module 302 or video content module 202) canobtain data about the original video. The first-pass encoding process310 can enable the video encoding module 304 to determine how muchinformation or detail is in the video and at which video portion(s).Continuing with the previous example, the video encoding module 304 canobtain data indicating that the first portion of the original video (aswell as copies of the original video) will have less detail whereas thesecond portion will contain more detail. In some embodiments, theobtained data about the original video can be utilized by the videoencoding module 304 when performing the at least one additional encodingprocess(es) 312.

In some embodiments, the at least one additional encoding process(es)312 can be performed by the video encoding module 304 subsequent to thefirst-pass encoding process 310. For example, the first-pass encodingprocess 310 is applied to an original video to produce a first-passencoded video. The additional encoding process(es) 312 can be applied tothe first-pass encoded video. The first-pass encoded video can thusserve as an input video or a source video for the additional encoding312. In some embodiments, the additional encoding 312 can correspond toiterative encoding.

In one example, the video encoding module 304 can receive or otherwiseacquire a source video (i.e., an input video). As discussed previously,the source video can correspond to a first-pass encoded video, which hasbeen encoded at a first-pass bit rate. The parameter selection module306 can determine or select a bit rate at which to perform additionalencoding 312 for the source video. In some instances, the bit rate canbe determined based on the first-pass bit rate. In some instances, thebit rate can be determined or selected such that a video produced basedon encoding at the determined bit rate would have a desired file size(e.g., less than that of the source video). Upon determining the bitrate, the video encoding module 304 can perform a first iteration ofadditional encoding 312 on the source video using the determined bitrate. The first iteration of additional encoding 312 can produce anencoded video.

Continuing with the example, the video quality metric determinationmodule 308 can determine a video quality metric (e.g., SSIM index) forthe encoded video. If the determined video quality metric for theencoded video is within an allowable deviation from a target qualitymetric, then the encoded video is considered optimal (or satisfactory)(e.g., sufficiently similar to the source video but having a desiredfile size) and no further iterations of additional encoding 312 areneeded. If, however, the video quality metric for the encoded video isoutside the allowable deviation from the target quality metric, thenanother bit rate is determined and another iteration of the additionalencoding 312 is performed with the other determined bit rate. Theprocess can repeat (iteratively) until the encoded video is within theallowable deviation from the target quality metric. In this example, thetarget quality metric can correspond to an SSIM index of 0.975. As such,when the additional (iterative) encoding 312 produces an encoded videohaving an SSIM index that substantially matches 0.975, then the encodedvideo can be considered optimal and the additional (iterative) encoding312 can cease. In other embodiments, other target quality metrics cancorrespond to other SSIM index values.

Moreover, in some embodiments, each iteration in the additional encodingprocess 312 can utilize the obtained data about the original video. Thedata about the original video can specify, for example, that a firstportion of the video contains less detail, a second portion of the videocontains more detail, and so forth. Accordingly, the video encodingmodule 304 can utilize the data about the original video in attempt toefficiently distribute data used to represent various portions of thevideo during the additional encoding process(es) 312. For example,during additional encoding 312, the video encoding module 304 canallocate less data to encode the first portion, more data to encode thesecond portion, and so forth.

FIG. 4 illustrates an example method 400 for iteratively encoding avideo, according to an embodiment of the present disclosure. A personhaving ordinary skill in the art would recognize that there can beadditional, fewer, or alternative steps performed in similar oralternative orders, or in parallel, within the scope of the variousembodiments unless otherwise stated.

At block 402, the example method 400 can receive an original video. Forexample, a user can provide the original video to be received at thevideo processing module 302 (e.g., via the video content module 202, viathe multimedia content module 102, etc.). The original video can have anoriginal video file size. In some cases, the original video can beuncompressed.

At block 404, the example method 400 can perform a first-pass encodingon the original video. In other words, a first-pass encoding process canbe applied to the original video, for example, by the video encodingmodule 304. During the first-pass encoding process, the original videocan be encoded at a first-pass bit rate. In the example method 400, avideo produced from applying the first-pass encoding process to theoriginal video can be referred to as a source video or input video.

At block 406, the example method 400 can determine (or select) a bitrate at which to encode the source video. The bit rate can be determined(or selected) by the parameter selection module 306, which will bediscussed in more detail below. The bit rate can be determined such thata video produced from encoding at the determined bit rate will have in alesser file size than prior to the encoding.

At block 408, the source video can be encoded at the determined bit rateto produce an encoded video. The encoding can be performed by the videoencoding module 304. In this example method 400, the encoding performedat block 408 can correspond to the additional encoding process 312discussed above.

At block 410, the example method 400 can determine whether or not theencoded video satisfies the target video quality metric. In someinstances, the video quality metric determination module 308 candetermine (or calculate) a video quality metric for the encoded videorelative to the source video. For example, the video qualitydetermination module 308 can determine an SSIM index for the encodedvideo relative to the source video. If the determined video qualitymetric (e.g., the SSIM index) is within an allowable deviation from thetarget video quality metric (e.g., an SSIM index of 0.975), then theencoded video can be deemed to satisfy the target video quality metric.Otherwise, the method 400 iterates back to block 406.

At block 412, the encoded video is deemed to satisfy the target videoquality metric and can be stored, for example, at the one or more datastores (e.g., video content data store 206). In some embodiments, theencoded video can be provided in response to a subsequent media request.

FIG. 5 illustrates an example parameter selection module 502 shown inFIG. 3 (e.g., parameter selection module 306), according to anembodiment of the present disclosure. In general, the parameterselection module 502 can access, process, modify, or otherwise handleone or more parameters 504. As discussed above, the parameter selectionmodule 502 can determine or select one or more parameters 504 to be usedin an encoding process(es). For example, the parameter selection module502 can select or determine a bit rate 508 at which a video is to beencoded. Other parameters 504 can include, but is not limited to, targetfile sizes 510, time factors 512 (e.g., time constraints) for encoding,etc.

The parameter selection module 502 can also utilize one or moreparameter selection algorithms 506 to determine or select a parameter(s)504. In some instances, at least some of the one or more parameterselection algorithms 506 can be based on a root finding algorithm.Examples of a root finding algorithm can include (but is not limited to)Brent's method 514, Newton's method (not shown in FIG. 5), a bisectionmethod 516, a secant method 518, an interpolation method (not shown inFIG. 5), and/or any combination thereof.

In some embodiments, the parameter selection module 502 can attempt to“intelligently” determine or select the bit rates to use in iterativeencoding, in order to try to reduce the number of encoding iterationsrequired. In one example, a source video is being encoded iteratively toproduce an encoded video. The source video has a source video bit rateas well as a source video file size. In a first encoding iteration ofthe source video, a first-iteration bit rate can be selected to be lessthan the source video bit rate, which can result in the first-iterationencoded video having a smaller file size than the source video. In thisexample, the first-iteration encoded video can be determined to have avideo quality metric less than the target quality metric. As such, theparameter selection module 502 can utilize a parameter selectionalgorithm 506 such as Brent's method 514 to take as input the sourcevideo bit rate and the first-iteration bit rate, and then determine abit rate to use for a second iteration of encoding. As such, Brent'smethod 514 can determine (or select) a second-iteration bit rate that ishigher than the first-iteration bit rate but lower than the source videobit rate.

Continuing with the example, if the second encoding iteration at thesecond-iteration bit rate produces a second-iteration encoded videohaving a quality metric higher than the target quality metric, then theencoding can repeat again using a selected third-iteration bit rate.Brent's method 514 can select the third-iteration bit rate to be higherthan the first-iteration bit rate but lower than the second-iterationbit rate. In this example, the encoded video resulting from the thirditeration can have video quality metric that satisfies (e.g.,substantially matches) the target quality metric, and the iterativeencoding is thus completed. However, if the quality metric for thethird-iteration encoded video does not satisfy the target qualitymetric, then the encoding process can iterate again, such as with afourth encoding iteration using a determined fourth-iteration bit rate.

As discussed in the previous example, bit rates 508 can be selected orset by the parameter selection module 502. However, in some cases, aparameter 504 can be set at a default value. Moreover, in someinstances, a value for a parameter 504 can be specified by a given video(e.g., a video to be encoded), such as by the metadata for the video.Furthermore, in some instances, a value for a parameter 504 can bespecified by a computer system, such as a system that uploads anoriginal video or a system of a social networking service that receivesan original video.

It should be understood that the parameters 504 and algorithms 506 inFIG. 5 are shown for illustrative purposes. There can be various otherparameters, algorithms, etc., that can be implemented consistent withthe disclosed technology. For example, other parameters can include anexpected client device buffer size, a number of different types offrames that can be used during encoding, an amount of time that can bespent for encoding, etc.

FIG. 6 illustrates an example method 600 for iteratively encoding avideo, according to an embodiment of the present disclosure. Asmentioned previously, it should be understood that there can beadditional, fewer, or alternative steps performed in similar oralternative orders, or in parallel, within the scope of the variousembodiments unless otherwise stated.

At block 602, the example method 600 can select a bit rate at which toencode a video. The bit rate can be selected (i.e., determined), forexample, by the parameter selection module (e.g., 502). The video canthen be encoded at the selected bit rate, at block 604, by the videoencoding module (e.g., 304).

At block 606, the example method 600 can check whether or not adetermined video quality metric for the video, subsequent to beingencoded at the selected bit rate, substantially matches a target qualitymetric (i.e., matches a target quality metric within an allowabledeviation). For example, the method 600 can determine an SSIM index forthe encoded video relative to the video prior to being encoded. If theSSIM index for the encoded video matches a target SSIM index of 0.975(within an allowable deviation), then the encoded video can beconsidered optimized and the encoded video can be stored, at block 616.In other embodiments, any suitable target SSIM index value, other thanthe target SSIM index value of 0.975, can be used.

If, however, the video quality metric for the encoded video does notsubstantially match the target quality metric, then the example method600 can check whether or not the video quality metric for the encodedvideo is less than the target video quality metric, at block 608. If so,the method 600 can select a higher bit rate at which to encode the video(block 610) and the method 600 can iterate back to block 604, where thevideo is encoded again at the selected (higher) bit rate. If, however,the method 600 determines that the video quality metric for the video isnot less than the target quality metric, then the video quality metricfor the video must be greater than the target quality metric, as shownin block 612. As such, the method 600 can select a lower bit rate atwhich to encode the video (block 614) and the method 600 can iterateback to block 604, at which the video is encoded again at the selected(lower) bit rate. This iterative process can continue until the videoquality metric for the encoded video substantially matches or satisfiesthe target quality metric.

FIG. 7 illustrates an example data plot 700 showing a relationshipbetween a video quality metric of an example video and a file size orbit rate of the example video. A person having ordinary skill in the artwould recognize that the example data plot 700 may only be anapproximation of the relevant data, may not be drawn to scale, and isshown for illustrative purposes only.

The example data plot 700 can indicate that, in general, as a bit rateand/or file size of an example encoded video increases, the videoquality metric for the encoded video (relative to a source or inputvideo from which the encoded video was produced) can increase as well.Moreover, the example data plot 700 indicates that an iterative encodingprocess applied to a source video can produce an encoded video thatmeets a target video quality metric while still having a file size thatis less than that of the source video. The encoded video that meets thetarget video quality metric can be considered optimized.

In some implementations, the target video quality metric can bedetermined or set based on testing, research, experimentation, and/orobservation. In one example, the target video quality metric cancorrespond to an SSIM index of 0.975. Based on testing, research,experimentation, etc., it has been observed that when a video has anSSIM index of 0.975 relative to another video, the two videos are deemedto be sufficiently similar in quality. It should be appreciated that thetarget SSIM index of 0.975 described herein is for illustrative purposesand that a person having ordinary skill in the art would recognize manyother variations with respect to the target quality metric.

In one example, a source video can (approximately) have a bit rate(e.g., average bit rate) of 4000 kilobits per second (kbps) and a filesize of 500 Megabytes (MB). An encoded video, resulting from theiterative encoding process being applied to the source video, can have avideo quality metric that satisfies the target video quality metric(e.g., an SSIM index of 0.975). The encoded video can (approximately)have a bit rate of 3200 kbps and a file size of 400 MB. For othersuitable target video quality metrics, other examples may reflect othervalues for bit rates and file sizes for source videos and associatedencoded videos.

FIG. 8 illustrates an example video processing module 802, as shown inFIG. 2 (e.g., video processing module 204), configured to utilizehistorical data, according to an embodiment of the present disclosure.In some embodiments, the example video processing module 802 cancomprise a historical data analyzer 804. The video processing module 802can utilize the historical data analyzer 804 to facilitate in furtherimproving the performance of the enhanced video encoding describedherein (e.g., iterative video encoding).

The historical data analyze 804 can receive, acquire, or otherwiseaccess historical data about one or more videos. Historical data aboutvideos can include, but is not limited to, information about previouslyacquired and/or processed videos.

In one example, an original video is received by the video processingmodule 802 and a first-pass encoding process is performed with respectto the original video to produce a source file. Historical data caninclude information about the first-pass encoding process, such as thefirst-pass bit rate used in the first-pass encoding and/or the levels ofdetail at various portions of the original video observed during thefirst-pass encoding. The video processing module 802 can utilize thehistorical data including the first-pass bit rate to determine or selectanother bit rate to use for additional (e.g., iterative) encoding. Thevideo processing module 802 can also utilize the historical dataincluding the levels of detail throughout the original video during theencoding process(es).

In another example, the video processing module 802 can have alreadyproduced an optimized video from the iterative encoding process. In thisexample, historical data can include the bit rate used for the optimizedvideo. Accordingly, when the video processing module 802 has to encode asubsequent video (e.g., similar to the optimized video), then the videoprocessing module 802 can determine or select a bit rate for thesubsequent video based on the historical data including the bit rateused for the optimized video. In some cases, this can reduce the numberof encoding iterations required.

FIG. 9 illustrates an example method 900 for enhanced video encoding,according to an embodiment of the present disclosure. Again, it shouldbe appreciated that there can be additional, fewer, or alternative stepsperformed in similar or alternative orders, or in parallel, within thescope of the various embodiments unless otherwise stated.

At block 902, the example method 900 can receive or acquire a sourcevideo having a source video file size. In some cases, the source videocan be a product or result of a first-pass encoding applied to anoriginal video.

At block 904, the example method 900 can determine or select a bit rateat which to encode the source video. In some embodiments, the parameterselection module (e.g., 506) can perform the determining or selecting ofthe bit rate such that the video resulting from being encoded at thedetermined bit rate will have a file size less than the source videofile size.

At block 906, the example method 900 can encode the source video at thedetermined (or selected) bit rate to produce an encoded video. In otherwords, the method 900 can produce an encoded version (e.g., an encodedcopy) of the source video without altering the source video, the encodedversion being encoded using the determined bit rate. Accordingly, theencoded video (e.g., the encoded version or copy of the source video) isencoded at the determined bit rate and has a smaller file size than thesource video file size of the source video.

At block 908, the example method 900 can determine a video qualitymetric for the encoded video. For example, the video quality metricdetermination module 308 can determine or calculate an SSIM index forthe encoded video (relative to the source video). At block 910, themethod 900 can determine whether or not the video quality metric for theencoded video is within an allowable deviation from a target qualitymetric. For example, the method 900 can determine whether or not theSSIM index for the encoded video (relative to the source video)substantially matches a target SSIM index of 0.975.

At block 912, the example method 900 can encode the source video atanother determined bit rate when the video quality metric for theencoded video is outside the allowable deviation from the target qualitymetric (i.e., when the video quality metric for the encoded video doesnot substantially match the target quality metric). The determination ofthe other bit rate and the encoding of the video at the other determinedbit rate can repeat iteratively until the determined video qualitymetric for the encoded video is within the allowable deviation from thetarget quality metric (i.e., until the video quality metric for theencoded video substantially matches the target quality metric).

Furthermore, in some cases, various embodiments of the presentdisclosure can be applied to other multimedia content as well. In oneexample, audio content (including one or more audio portions of a video)can be iteratively encoded to produce encoded audio content thatrequires less resources but still substantially maintains quality.

It is further contemplated that there can be many other uses,applications, and/or variations associated with the various embodimentsof the present disclosure that a person of ordinary skill in the artwould recognize.

Social Networking System—Example Implementation

FIG. 10 illustrates a network diagram of an example system 1000 that canbe utilized in various embodiments for enhanced video encoding, inaccordance with an embodiment of the present disclosure. The system 1000includes one or more user devices 1010, one or more external systems1020, a social networking system 1030, and a network 1050. In anembodiment, the social networking service, provider, and/or systemdiscussed in connection with the embodiments described above may beimplemented as the social networking system 1030. For purposes ofillustration, the embodiment of the system 1000, shown by FIG. 10,includes a single external system 1020 and a single user device 1010.However, in other embodiments, the system 1000 may include more userdevices 1010 and/or more external systems 1020. In certain embodiments,the social networking system 1030 is operated by a social networkprovider, whereas the external systems 1020 are separate from the socialnetworking system 1030 in that they may be operated by differententities. In various embodiments, however, the social networking system1030 and the external systems 1020 operate in conjunction to providesocial networking services to users (or members) of the socialnetworking system 1030. In this sense, the social networking system 1030provides a platform or backbone, which other systems, such as externalsystems 1020, may use to provide social networking services andfunctionalities to users across the Internet.

The user device 1010 comprises one or more computing devices that canreceive input from a user and transmit and receive data via the network1050. In one embodiment, the user device 1010 is a conventional computersystem executing, for example, a Microsoft Windows compatible operatingsystem (OS), Apple OS X, and/or a Linux distribution. In anotherembodiment, the user device 1010 can be a device having computerfunctionality, such as a smart-phone, a tablet, a personal digitalassistant (PDA), a mobile telephone, etc. The user device 1010 isconfigured to communicate via the network 1050. The user device 1010 canexecute an application, for example, a browser application that allows auser of the user device 1010 to interact with the social networkingsystem 1030. In another embodiment, the user device 1010 interacts withthe social networking system 1030 through an application programminginterface (API) provided by the native operating system of the userdevice 1010, such as iOS and ANDROID. The user device 1010 is configuredto communicate with the external system 1020 and the social networkingsystem 1030 via the network 1050, which may comprise any combination oflocal area and/or wide area networks, using wired and/or wirelesscommunication systems.

In one embodiment, the network 1050 uses standard communicationstechnologies and protocols. Thus, the network 1050 can include linksusing technologies such as Ethernet, 702.11, worldwide interoperabilityfor microwave access (WiMAX), 3G, 4G, CDMA, GSM, LTE, digital subscriberline (DSL), etc. Similarly, the networking protocols used on the network1050 can include multiprotocol label switching (MPLS), transmissioncontrol protocol/Internet protocol (TCP/IP), User Datagram Protocol(UDP), hypertext transport protocol (HTTP), simple mail transferprotocol (SMTP), file transfer protocol (FTP), and the like. The dataexchanged over the network 1050 can be represented using technologiesand/or formats including hypertext markup language (HTML) and extensiblemarkup language (XML). In addition, all or some links can be encryptedusing conventional encryption technologies such as secure sockets layer(SSL), transport layer security (TLS), and Internet Protocol security(IPsec).

In one embodiment, the user device 1010 may display content from theexternal system 1020 and/or from the social networking system 1030 byprocessing a markup language document 1014 received from the externalsystem 1020 and from the social networking system 1030 using a browserapplication 1012. The markup language document 1014 identifies contentand one or more instructions describing formatting or presentation ofthe content. By executing the instructions included in the markuplanguage document 1014, the browser application 1012 displays theidentified content using the format or presentation described by themarkup language document 1014. For example, the markup language document1014 includes instructions for generating and displaying a web pagehaving multiple frames that include text and/or image data retrievedfrom the external system 1020 and the social networking system 1030. Invarious embodiments, the markup language document 1014 comprises a datafile including extensible markup language (XML) data, extensiblehypertext markup language (XHTML) data, or other markup language data.Additionally, the markup language document 1014 may include JavaScriptObject Notation (JSON) data, JSON with padding (JSONP), and JavaScriptdata to facilitate data-interchange between the external system 1020 andthe user device 1010. The browser application 1012 on the user device1010 may use a JavaScript compiler to decode the markup languagedocument 1014.

The markup language document 1014 may also include, or link to,applications or application frameworks such as FLASH™ or Unity™applications, the SilverLight™ application framework, etc.

In one embodiment, the user device 1010 also includes one or morecookies 1016 including data indicating whether a user of the user device1010 is logged into the social networking system 1030, which may enablemodification of the data communicated from the social networking system1030 to the user device 1010.

The external system 1020 includes one or more web servers that includeone or more web pages 1022 a, 1022 b, which are communicated to the userdevice 1010 using the network 1050. The external system 1020 is separatefrom the social networking system 1030. For example, the external system1020 is associated with a first domain, while the social networkingsystem 1030 is associated with a separate social networking domain. Webpages 1022 a, 1022 b, included in the external system 1020, comprisemarkup language documents 1014 identifying content and includinginstructions specifying formatting or presentation of the identifiedcontent.

The social networking system 1030 includes one or more computing devicesfor a social network, including a plurality of users, and providingusers of the social network with the ability to communicate and interactwith other users of the social network. In some instances, the socialnetwork can be represented by a graph, i.e., a data structure includingedges and nodes. Other data structures can also be used to represent thesocial network, including but not limited to databases, objects,classes, meta elements, files, or any other data structure. The socialnetworking system 1030 may be administered, managed, or controlled by anoperator. The operator of the social networking system 1030 may be ahuman being, an automated application, or a series of applications formanaging content, regulating policies, and collecting usage metricswithin the social networking system 1030. Any type of operator may beused.

Users may join the social networking system 1030 and then addconnections to any number of other users of the social networking system1030 to whom they desire to be connected. As used herein, the term“friend” refers to any other user of the social networking system 1030to whom a user has formed a connection, association, or relationship viathe social networking system 1030. For example, in an embodiment, ifusers in the social networking system 1030 are represented as nodes inthe social graph, the term “friend” can refer to an edge formed betweenand directly connecting two user nodes.

Connections may be added explicitly by a user or may be automaticallycreated by the social networking system 1030 based on commoncharacteristics of the users (e.g., users who are alumni of the sameeducational institution). For example, a first user specifically selectsa particular other user to be a friend. Connections in the socialnetworking system 1030 are usually in both directions, but need not be,so the terms “user” and “friend” depend on the frame of reference.Connections between users of the social networking system 1030 areusually bilateral (“two-way”), or “mutual,” but connections may also beunilateral, or “one-way.” For example, if Bob and Joe are both users ofthe social networking system 1030 and connected to each other, Bob andJoe are each other's connections. If, on the other hand, Bob wishes toconnect to Joe to view data communicated to the social networking system1030 by Joe, but Joe does not wish to form a mutual connection, aunilateral connection may be established. The connection between usersmay be a direct connection; however, some embodiments of the socialnetworking system 1030 allow the connection to be indirect via one ormore levels of connections or degrees of separation.

In addition to establishing and maintaining connections between usersand allowing interactions between users, the social networking system1030 provides users with the ability to take actions on various types ofitems supported by the social networking system 1030. These items mayinclude groups or networks (i.e., social networks of people, entities,and concepts) to which users of the social networking system 1030 maybelong, events or calendar entries in which a user might be interested,computer-based applications that a user may use via the socialnetworking system 1030, transactions that allow users to buy or sellitems via services provided by or through the social networking system1030, and interactions with advertisements that a user may perform on oroff the social networking system 1030. These are just a few examples ofthe items upon which a user may act on the social networking system1030, and many others are possible. A user may interact with anythingthat is capable of being represented in the social networking system1030 or in the external system 1020, separate from the social networkingsystem 1030, or coupled to the social networking system 1030 via thenetwork 1050.

The social networking system 1030 is also capable of linking a varietyof entities. For example, the social networking system 1030 enablesusers to interact with each other as well as external systems 1020 orother entities through an API, a web service, or other communicationchannels. The social networking system 1030 generates and maintains the“social graph” comprising a plurality of nodes interconnected by aplurality of edges. Each node in the social graph may represent anentity that can act on another node and/or that can be acted on byanother node. The social graph may include various types of nodes.Examples of types of nodes include users, non-person entities, contentitems, web pages, groups, activities, messages, concepts, and any otherthings that can be represented by an object in the social networkingsystem 1030. An edge between two nodes in the social graph may representa particular kind of connection, or association, between the two nodes,which may result from node relationships or from an action that wasperformed by one of the nodes on the other node. In some cases, theedges between nodes can be weighted. The weight of an edge can representan attribute associated with the edge, such as a strength of theconnection or association between nodes. Different types of edges can beprovided with different weights. For example, an edge created when oneuser “likes” another user may be given one weight, while an edge createdwhen a user befriends another user may be given a different weight.

As an example, when a first user identifies a second user as a friend,an edge in the social graph is generated connecting a node representingthe first user and a second node representing the second user. Asvarious nodes relate or interact with each other, the social networkingsystem 1030 modifies edges connecting the various nodes to reflect therelationships and interactions.

The social networking system 1030 also includes user-generated content,which enhances a user's interactions with the social networking system1030. User-generated content may include anything a user can add,upload, send, or “post” to the social networking system 1030. Forexample, a user communicates posts to the social networking system 1030from a user device 1010. Posts may include data such as status updatesor other textual data, location information, images such as photos,videos, links, music or other similar data and/or media. Content mayalso be added to the social networking system 1030 by a third party.Content “items” are represented as objects in the social networkingsystem 1030. In this way, users of the social networking system 1030 areencouraged to communicate with each other by posting text and contentitems of various types of media through various communication channels.Such communication increases the interaction of users with each otherand increases the frequency with which users interact with the socialnetworking system 1030.

The social networking system 1030 includes a web server 1032, an APIrequest server 1034, a user profile store 1036, a connection store 1038,an action logger 1040, an activity log 1042, an authorization server1044, and an image importing module 1046. In an embodiment of theinvention, the social networking system 1030 may include additional,fewer, or different components for various applications. Othercomponents, such as network interfaces, security mechanisms, loadbalancers, failover servers, management and network operations consoles,and the like are not shown so as to not obscure the details of thesystem.

The user profile store 1036 maintains information about user accounts,including biographic, demographic, and other types of descriptiveinformation, such as work experience, educational history, hobbies orpreferences, location, and the like that has been declared by users orinferred by the social networking system 1030. This information isstored in the user profile store 1036 such that each user is uniquelyidentified. The social networking system 1030 also stores datadescribing one or more connections between different users in theconnection store 1038. The connection information may indicate users whohave similar or common work experience, group memberships, hobbies, oreducational history. Additionally, the social networking system 1030includes user-defined connections between different users, allowingusers to specify their relationships with other users. For example,user-defined connections allow users to generate relationships withother users that parallel the users' real-life relationships, such asfriends, co-workers, partners, and so forth. Users may select frompredefined types of connections, or define their own connection types asneeded. Connections with other nodes in the social networking system1030, such as non-person entities, buckets, cluster centers, images,interests, pages, external systems, concepts, and the like are alsostored in the connection store 1038.

The social networking system 1030 maintains data about objects withwhich a user may interact. To maintain this data, the user profile store1036 and the connection store 1038 store instances of the correspondingtype of objects maintained by the social networking system 1030. Eachobject type has information fields that are suitable for storinginformation appropriate to the type of object. For example, the userprofile store 1036 contains data structures with fields suitable fordescribing a user's account and information related to a user's account.When a new object of a particular type is created, the social networkingsystem 1030 initializes a new data structure of the corresponding type,assigns a unique object identifier to it, and begins to add data to theobject as needed. This might occur, for example, when a user becomes auser of the social networking system 1030, the social networking system1030 generates a new instance of a user profile in the user profilestore 1036, assigns a unique identifier to the user account, and beginsto populate the fields of the user account with information provided bythe user.

The connection store 1038 includes data structures suitable fordescribing a user's connections to other users, connections to externalsystems 1020 or connections to other entities. The connection store 1038may also associate a connection type with a user's connections, whichmay be used in conjunction with the user's privacy setting to regulateaccess to information about the user. In an embodiment of the invention,the user profile store 1036 and the connection store 1038 may beimplemented as a federated database.

Data stored in the connection store 1038, the user profile store 1036,and the activity log 1042 enables the social networking system 1030 togenerate the social graph that uses nodes to identify various objectsand edges connecting nodes to identify relationships between differentobjects. For example, if a first user establishes a connection with asecond user in the social networking system 1030, user accounts of thefirst user and the second user from the user profile store 1036 may actas nodes in the social graph. The connection between the first user andthe second user stored by the connection store 1038 is an edge betweenthe nodes associated with the first user and the second user. Continuingthis example, the second user may then send the first user a messagewithin the social networking system 1030. The action of sending themessage, which may be stored, is another edge between the two nodes inthe social graph representing the first user and the second user.Additionally, the message itself may be identified and included in thesocial graph as another node connected to the nodes representing thefirst user and the second user.

In another example, a first user may tag a second user in an image thatis maintained by the social networking system 1030 (or, alternatively,in an image maintained by another system outside of the socialnetworking system 1030). The image may itself be represented as a nodein the social networking system 1030. This tagging action may createedges between the first user and the second user as well as create anedge between each of the users and the image, which is also a node inthe social graph. In yet another example, if a user confirms attendingan event, the user and the event are nodes obtained from the userprofile store 1036, where the attendance of the event is an edge betweenthe nodes that may be retrieved from the activity log 1042. Bygenerating and maintaining the social graph, the social networkingsystem 1030 includes data describing many different types of objects andthe interactions and connections among those objects, providing a richsource of socially relevant information.

The web server 1032 links the social networking system 1030 to one ormore user devices 1010 and/or one or more external systems 1020 via thenetwork 1050. The web server 1032 serves web pages, as well as otherweb-related content, such as Java, JavaScript, Flash, XML, and so forth.The web server 1032 may include a mail server or other messagingfunctionality for receiving and routing messages between the socialnetworking system 1030 and one or more user devices 1010. The messagescan be instant messages, queued messages (e.g., email), text and SMSmessages, or any other suitable messaging format.

The API request server 1034 allows one or more external systems 1020 anduser devices 1010 to call access information from the social networkingsystem 1030 by calling one or more API functions. The API request server1034 may also allow external systems 1020 to send information to thesocial networking system 1030 by calling APIs. The external system 1020,in one embodiment, sends an API request to the social networking system1030 via the network 1050, and the API request server 1034 receives theAPI request. The API request server 1034 processes the request bycalling an API associated with the API request to generate anappropriate response, which the API request server 1034 communicates tothe external system 1020 via the network 1050. For example, responsiveto an API request, the API request server 1034 collects data associatedwith a user, such as the user's connections that have logged into theexternal system 1020, and communicates the collected data to theexternal system 1020. In another embodiment, the user device 1010communicates with the social networking system 1030 via APIs in the samemanner as external systems 1020.

The action logger 1040 is capable of receiving communications from theweb server 1032 about user actions on and/or off the social networkingsystem 1030. The action logger 1040 populates the activity log 1042 withinformation about user actions, enabling the social networking system1030 to discover various actions taken by its users within the socialnetworking system 1030 and outside of the social networking system 1030.Any action that a particular user takes with respect to another node onthe social networking system 1030 may be associated with each user'saccount, through information maintained in the activity log 1042 or in asimilar database or other data repository. Examples of actions taken bya user within the social networking system 1030 that are identified andstored may include, for example, adding a connection to another user,sending a message to another user, reading a message from another user,viewing content associated with another user, attending an event postedby another user, posting an image, attempting to post an image, or otheractions interacting with another user or another object. When a usertakes an action within the social networking system 1030, the action isrecorded in the activity log 1042. In one embodiment, the socialnetworking system 1030 maintains the activity log 1042 as a database ofentries. When an action is taken within the social networking system1030, an entry for the action is added to the activity log 1042. Theactivity log 1042 may be referred to as an action log.

Additionally, user actions may be associated with concepts and actionsthat occur within an entity outside of the social networking system1030, such as an external system 1020 that is separate from the socialnetworking system 1030. For example, the action logger 1040 may receivedata describing a user's interaction with an external system 1020 fromthe web server 1032. In this example, the external system 1020 reports auser's interaction according to structured actions and objects in thesocial graph.

Other examples of actions where a user interacts with an external system1020 include a user expressing an interest in an external system 1020 oranother entity, a user posting a comment to the social networking system1030 that discusses an external system 1020 or a web page 1022 a withinthe external system 1020, a user posting to the social networking system1030 a Uniform Resource Locator (URL) or other identifier associatedwith an external system 1020, a user attending an event associated withan external system 1020, or any other action by a user that is relatedto an external system 1020. Thus, the activity log 1042 may includeactions describing interactions between a user of the social networkingsystem 1030 and an external system 1020 that is separate from the socialnetworking system 1030.

The authorization server 1044 enforces one or more privacy settings ofthe users of the social networking system 1030. A privacy setting of auser determines how particular information associated with a user can beshared. The privacy setting comprises the specification of particularinformation associated with a user and the specification of the entityor entities with whom the information can be shared. Examples ofentities with which information can be shared may include other users,applications, external systems 1020, or any entity that can potentiallyaccess the information. The information that can be shared by a usercomprises user account information, such as profile photos, phonenumbers associated with the user, user's connections, actions taken bythe user such as adding a connection, changing user profile information,and the like.

The privacy setting specification may be provided at different levels ofgranularity. For example, the privacy setting may identify specificinformation to be shared with other users; the privacy settingidentifies a work phone number or a specific set of related information,such as, personal information including profile photo, home phonenumber, and status. Alternatively, the privacy setting may apply to allthe information associated with the user. The specification of the setof entities that can access particular information can also be specifiedat various levels of granularity. Various sets of entities with whichinformation can be shared may include, for example, all friends of theuser, all friends of friends, all applications, or all external systems1020. One embodiment allows the specification of the set of entities tocomprise an enumeration of entities. For example, the user may provide alist of external systems 1020 that are allowed to access certaininformation. Another embodiment allows the specification to comprise aset of entities along with exceptions that are not allowed to access theinformation. For example, a user may allow all external systems 1020 toaccess the user's work information, but specify a list of externalsystems 1020 that are not allowed to access the work information.Certain embodiments call the list of exceptions that are not allowed toaccess certain information a “block list”. External systems 1020belonging to a block list specified by a user are blocked from accessingthe information specified in the privacy setting. Various combinationsof granularity of specification of information, and granularity ofspecification of entities, with which information is shared arepossible. For example, all personal information may be shared withfriends whereas all work information may be shared with friends offriends.

The authorization server 1044 contains logic to determine if certaininformation associated with a user can be accessed by a user's friends,external systems 1020, and/or other applications and entities. Theexternal system 1020 may need authorization from the authorizationserver 1044 to access the user's more private and sensitive information,such as the user's work phone number. Based on the user's privacysettings, the authorization server 1044 determines if another user, theexternal system 1020, an application, or another entity is allowed toaccess information associated with the user, including information aboutactions taken by the user.

The social networking system 1030 can include a multimedia contentmodule 1046. The multimedia content module 1046 can communicate with theuser device 1010 to upload multimedia content, such as one or moreimages, audios, and/or videos, from the user device 1010 to the socialnetworking system 1030. For example, the multimedia content module 1046can receive a video uploaded from the user device 1010 to the socialnetworking system 1030. The multimedia content module 1046 can processor otherwise handle the video received from the user device 1010. In anembodiment, the enhanced video encoding techniques (e.g., iterativevideo encoding techniques) described herein can be performed by themultimedia content module 1046 (or by at least a portion thereof). Forexample, the multimedia content module 1046 included with the socialnetworking system 1030 can facilitate in iteratively encoding thereceived video to produce an encoded video that is similar in quality tothe received video but has a lesser file size. As a result, the amountof social networking system resources required by the encoded video isreduced, but the user experience of uploading and accessing videos atthe social networking system 1030 is substantially maintained. In anembodiment, the multimedia content module 1046 may be implemented as themultimedia content module 102.

Hardware Implementation

The foregoing processes and features can be implemented by a widevariety of machine and computer system architectures and in a widevariety of network and computing environments. FIG. 11 illustrates anexample of a computer system 1100 that may be used to implement one ormore of the embodiments described herein in accordance with anembodiment of the invention. The computer system 1100 includes sets ofinstructions for causing the computer system 1100 to perform theprocesses and features discussed herein. The computer system 1100 may beconnected (e.g., networked) to other machines. In a networkeddeployment, the computer system 1100 may operate in the capacity of aserver machine or a client machine in a client-server networkenvironment, or as a peer machine in a peer-to-peer (or distributed)network environment. In an embodiment of the invention, the computersystem 1100 may be the social networking system 1030, the user device1010, and the external system 1020, or a component thereof. In anembodiment of the invention, the computer system 1100 may be one serveramong many that constitutes all or part of the social networking system1030.

The computer system 1100 includes a processor 1102, a cache 1104, andone or more executable modules and drivers, stored on acomputer-readable medium, directed to the processes and featuresdescribed herein. Additionally, the computer system 1100 includes a highperformance input/output (I/O) bus 1106 and a standard I/O bus 1108. Ahost bridge 1110 couples processor 1102 to high performance I/O bus1106, whereas I/O bus bridge 1112 couples the two buses 1106 and 1108 toeach other. A system memory 1114 and one or more network interfaces 1116couple to high performance I/O bus 1106. The computer system 1100 mayfurther include video memory and a display device coupled to the videomemory (not shown). Mass storage 1118 and I/O ports 1120 couple to thestandard I/O bus 1108. The computer system 1100 may optionally include akeyboard and pointing device, a display device, or other input/outputdevices (not shown) coupled to the standard I/O bus 1108. Collectively,these elements are intended to represent a broad category of computerhardware systems, including but not limited to computer systems based onthe x86-compatible processors manufactured by Intel Corporation of SantaClara, Calif., and the x86-compatible processors manufactured byAdvanced Micro Devices (AMD), Inc., of Sunnyvale, Calif., as well as anyother suitable processor.

An operating system manages and controls the operation of the computersystem 1100, including the input and output of data to and from softwareapplications (not shown). The operating system provides an interfacebetween the software applications being executed on the system and thehardware components of the system. Any suitable operating system may beused, such as the LINUX Operating System, the Apple Macintosh OperatingSystem, available from Apple Computer Inc. of Cupertino, Calif., UNIXoperating systems, Microsoft® Windows® operating systems, BSD operatingsystems, and the like. Other implementations are possible.

The elements of the computer system 1100 are described in greater detailbelow. In particular, the network interface 1116 provides communicationbetween the computer system 1100 and any of a wide range of networks,such as an Ethernet (e.g., IEEE 802.3) network, a backplane, etc. Themass storage 1118 provides permanent storage for the data andprogramming instructions to perform the above-described processes andfeatures implemented by the respective computing systems identifiedabove, whereas the system memory 1114 (e.g., DRAM) provides temporarystorage for the data and programming instructions when executed by theprocessor 1102. The I/O ports 1120 may be one or more serial and/orparallel communication ports that provide communication betweenadditional peripheral devices, which may be coupled to the computersystem 1100.

The computer system 1100 may include a variety of system architectures,and various components of the computer system 1100 may be rearranged.For example, the cache 1104 may be on-chip with processor 1102.Alternatively, the cache 1104 and the processor 1102 may be packedtogether as a “processor module”, with processor 1102 being referred toas the “processor core”. Furthermore, certain embodiments of theinvention may neither require nor include all of the above components.For example, peripheral devices coupled to the standard I/O bus 1108 maycouple to the high performance I/O bus 1106. In addition, in someembodiments, only a single bus may exist, with the components of thecomputer system 1100 being coupled to the single bus. Furthermore, thecomputer system 1100 may include additional components, such asadditional processors, storage devices, or memories.

In general, the processes and features described herein may beimplemented as part of an operating system or a specific application,component, program, object, module, or series of instructions referredto as “programs”. For example, one or more programs may be used toexecute specific processes described herein. The programs typicallycomprise one or more instructions in various memory and storage devicesin the computer system 1100 that, when read and executed by one or moreprocessors, cause the computer system 1100 to perform operations toexecute the processes and features described herein. The processes andfeatures described herein may be implemented in software, firmware,hardware (e.g., an application specific integrated circuit), or anycombination thereof.

In one implementation, the processes and features described herein areimplemented as a series of executable modules run by the computer system1100, individually or collectively in a distributed computingenvironment. The foregoing modules may be realized by hardware,executable modules stored on a computer-readable medium (ormachine-readable medium), or a combination of both. For example, themodules may comprise a plurality or series of instructions to beexecuted by a processor in a hardware system, such as the processor1102. Initially, the series of instructions may be stored on a storagedevice, such as the mass storage 1118. However, the series ofinstructions can be stored on any suitable computer readable storagemedium. Furthermore, the series of instructions need not be storedlocally, and could be received from a remote storage device, such as aserver on a network, via the network interface 1116. The instructionsare copied from the storage device, such as the mass storage 1118, intothe system memory 1114 and then accessed and executed by the processor1102. In various implementations, a module or modules can be executed bya processor or multiple processors in one or multiple locations, such asmultiple servers in a parallel processing environment.

Examples of computer-readable media include, but are not limited to,recordable type media such as volatile and non-volatile memory devices;solid state memories; floppy and other removable disks; hard diskdrives; magnetic media; optical disks (e.g., Compact Disk Read-OnlyMemory (CD ROMS), Digital Versatile Disks (DVDs)); other similarnon-transitory (or transitory), tangible (or non-tangible) storagemedium; or any type of medium suitable for storing, encoding, orcarrying a series of instructions for execution by the computer system1100 to perform any one or more of the processes and features describedherein.

For purposes of explanation, numerous specific details are set forth inorder to provide a thorough understanding of the description. It will beapparent, however, to one skilled in the art that embodiments of thedisclosure can be practiced without these specific details. In someinstances, modules, structures, processes, features, and devices areshown in block diagram form in order to avoid obscuring the description.In other instances, functional block diagrams and flow diagrams areshown to represent data and logic flows. The components of blockdiagrams and flow diagrams (e.g., modules, blocks, structures, devices,features, etc.) may be variously combined, separated, removed,reordered, and replaced in a manner other than as expressly describedand depicted herein.

Reference in this specification to “one embodiment”, “an embodiment”,“other embodiments”, “one series of embodiments”, “some embodiments”,“various embodiments”, or the like means that a particular feature,design, structure, or characteristic described in connection with theembodiment is included in at least one embodiment of the disclosure. Theappearances of, for example, the phrase “in one embodiment” or “in anembodiment” in various places in the specification are not necessarilyall referring to the same embodiment, nor are separate or alternativeembodiments mutually exclusive of other embodiments. Moreover, whetheror not there is express reference to an “embodiment” or the like,various features are described, which may be variously combined andincluded in some embodiments, but also variously omitted in otherembodiments. Similarly, various features are described that may bepreferences or requirements for some embodiments, but not otherembodiments.

The language used herein has been principally selected for readabilityand instructional purposes, and it may not have been selected todelineate or circumscribe the inventive subject matter. It is thereforeintended that the scope of the invention be limited not by this detaileddescription, but rather by any claims that issue on an application basedhereon. Accordingly, the disclosure of the embodiments of the inventionis intended to be illustrative, but not limiting, of the scope of theinvention, which is set forth in the following claims.

What is claimed:
 1. A computer-implemented method comprising: receiving,by a computer system, a source video having a source video file size;determining, by the computer system, a bit rate at which to encode thesource video, wherein the bit rate is variable; encoding, by thecomputer system, the source video at the determined bit rate to producean encoded video that has a file size less than the source video filesize; determining, by the computer system, a video quality metric forthe encoded video; determining, by the computer system, whether thevideo quality metric for the encoded video is within an allowabledeviation from a target quality metric; encoding, by the computersystem, the source video at another determined bit rate when the videoquality metric for the encoded video is outside the allowable deviationfrom the target quality metric; obtaining, by the computer system,information indicative of an amount of detail included in the sourcevideo from the encoding of the source video at the determined bit rateor from the encoding of the source video at the other determined bitrate, wherein the information indicative of the amount of detailincluded in the source video includes information relating to one ormore of: a subject matter included in one or more frames of the sourcevideo or an object of interest included in one or more frames of thesource video; determining, by the computer system, an optimized videothat is similar to the source video, wherein a video quality metric forthe optimized video is within the allowable deviation from the targetquality metric; and determining, by the computer system, a bit rate atwhich to encode the source video in an encoding subsequent to theencoding at the other determined bit rate, based on the informationindicative of the amount of detail included in the source video obtainedfrom the encoding of the source video at the determined bit rate or fromthe encoding of the source video at the other determined bit rate andbased on historical data associated with the optimized video, thehistorical data including a bit rate used to encode the optimized video.2. The computer-implemented method of claim 1, wherein encoding thesource video at the other determined bit rate is performed iterativelyuntil the video quality metric for the encoded video is determined to bewithin the allowable deviation from the target quality metric.
 3. Thecomputer-implemented method of claim 2, wherein the video quality metricfor the encoded video is determined to be outside the allowabledeviation when the video quality metric is substantially greater thanthe target quality metric, and wherein the other determined bit rate isselected to be lower than the bit rate at which the source video wasencoded in a previous iteration.
 4. The computer-implemented method ofclaim 2, wherein the video quality metric for the encoded video isdetermined to be outside the allowable deviation when the video qualitymetric is substantially less than the target quality metric, and whereinthe other determined bit rate is selected to be higher than the bit rateat which the source video was encoded in a previous iteration.
 5. Thecomputer-implemented method of claim 1, wherein the video quality metricfor the encoded video corresponds to at least one of a structuralsimilarity (SSIM) index, a multi-scale structural similarity (MS-SSIM)index, or a peak signal-to-noise ratio (P SNR).
 6. Thecomputer-implemented method of claim 1, wherein the target qualitymetric corresponds to a structural similarity (SSIM) index of 0.975. 7.The computer-implemented method of claim 1, wherein determining the bitrate further comprises selecting the bit rate using, at least in part, aroot finding algorithm.
 8. The computer-implemented method of claim 1,further comprising: storing the encoded video when the video qualitymetric for the encoded video is within the allowable deviation from thetarget quality metric.
 9. The computer-implemented method of claim 8,further comprising: providing access to the encoded video in response toa media request.
 10. The computer-implemented method of claim 8, furthercomprising: removing the source video subsequent to the encoded videobeing stored.
 11. The computer-implemented method of claim 1, whereinthe determined bit rate at which to encode the source video isdetermined based on historical data.
 12. The computer-implemented methodof claim 1, further comprising: receiving an original video prior toreceiving the source video; and applying a first-pass encoding processto the original video to produce the source video having the sourcevideo file size.
 13. The computer-implemented method of claim 12,further comprising: obtaining data about the original video during thefirst-pass encoding process.
 14. The computer-implemented method ofclaim 12, wherein applying the first-pass encoding process to theoriginal video includes encoding the original video at a first-pass bitrate to produce the source video having the source video file size. 15.The computer-implemented method of claim 14, wherein the determined bitrate at which to encode the source video is determined based on thefirst-pass bit rate.
 16. The computer-implemented method of claim 1,wherein the computer system is associated with a social networkingservice.
 17. The computer-implemented method of claim 16, wherein thesource video is received from an account associated with the socialnetworking service.
 18. A system comprising: at least one processor; anda memory storing instructions configured to instruct the at least oneprocessor to perform: receiving a source video having a source videofile size; determining a bit rate at which to encode the source video,wherein the bit rate is variable; encoding the source video at thedetermined bit rate to produce an encoded video that has a file sizeless than the source video file size; determining a video quality metricfor the encoded video; determining whether the video quality metric forthe encoded video is within an allowable deviation from a target qualitymetric; encoding the source video at another determined bit rate whenthe video quality metric for the encoded video is outside the allowabledeviation from the target quality metric; obtaining informationindicative of an amount of detail included in the source video from theencoding of the source video at the determined bit rate or from theencoding of the source video at the other determined bit rate, whereinthe information indicative of the amount of detail included in thesource video includes information relating to one or more of: a subjectmatter included in one or more frames of the source video or an objectof interest included in one or more frames of the source video;determining an optimized video that is similar to the source video,wherein a video quality metric for the optimized video is within theallowable deviation from the target quality metric; and determining abit rate at which to encode the source video in an encoding subsequentto the encoding at the other determined bit rate, based on theinformation indicative of the amount of detail included in the sourcevideo obtained from the encoding of the source video at the determinedbit rate or from the encoding of the source video at the otherdetermined bit rate and based on historical data associated with theoptimized video, the historical data including a bit rate used to encodethe optimized video.
 19. A non-transitory computer storage mediumstoring computer-executable instructions that, when executed, cause acomputer system to perform a computer-implemented method comprising:receiving a source video having a source video file size; determining abit rate at which to encode the source video, wherein the bit rate isvariable; encoding the source video at the determined bit rate toproduce an encoded video that has a file size less than the source videofile size; determining a video quality metric for the encoded video;determining whether the video quality metric for the encoded video iswithin an allowable deviation from a target quality metric; encoding thesource video at another determined bit rate when the video qualitymetric for the encoded video is outside the allowable deviation from thetarget quality metric; obtaining information indicative of an amount ofdetail included in the source video from the encoding of the sourcevideo at the determined bit rate or from the encoding of the sourcevideo at the other determined bit rate, wherein the informationindicative of the amount of detail included in the source video includesinformation relating to one or more of: a subject matter included in oneor more frames of the source video or an object of interest included inone or more frames of the source video; determining an optimized videothat is similar to the source video, wherein a video quality metric forthe optimized video is within the allowable deviation from the targetquality metric; and determining a bit rate at which to encode the sourcevideo in an encoding subsequent to the encoding at the other determinedbit rate, based on the information indicative of the amount of detailincluded in the source video obtained from the encoding of the sourcevideo at the determined bit rate or from the encoding of the sourcevideo at the other determined bit rate and based on historical dataassociated with the optimized video, the historical data including a bitrate used to encode the optimized video.
 20. The computer-implementedmethod of claim 7, wherein the root finding algorithm corresponds to atleast one of Brent's method, Newton's method, a bisection method, asecant method, an interpolation method, or a combination thereof.